Ad policy

What every ad must be

• About a real product, site or service that people can use or visit today.
• Honest: it says what the product does, without claims we cannot check.
• Linked to an https:// address that works and shows what the ad promises.
• In plain English, without fake urgency, all-capital shouting or misleading buttons.

What we refuse

• Everything the guidelines do not accept as a launch: adult content, gambling, weapons, prescription drugs, token sales or airdrops, link farms, doorway or parked pages, bought votes and vote swaps.
• Misleading or unverifiable claims: invented numbers, “#1” or “best” without a source, fake reviews or testimonials, logos of companies that are not customers.
• Crypto and financial promises: guaranteed returns or income, “get rich”, trading signals, investment advice, loans and credit offers.
• Health promises: cures, treatments, weight loss, or anything that sounds like medical advice.
• Ads that look like a launch, a rank, a badge or a vote, or that imitate our own design.
• Ads for products of our own team (they never get an advertisement placement).
• Ads that collect personal data on our pages; the ad is a box with a link, nothing more.

Paid traffic never feeds a launch

• An ad may not ask for votes: “vote”, “upvote”, “#1 product of the week”, “support us on Every Debut” and the like are refused when you submit. If a flagged word is part of a name, you can ask for a manual review instead: an admin approves the ad only if it does not ask for votes, and records why.
• On this site an ad may link only to a product page, exactly as everydebut.com/p/name, with nothing added. Any other address here (a redirect, a sub-page, a link with extra parameters) is refused: link to your own website, or to a product page here.
• An ad cannot link to a product page here during that product's launch week: we refuse it when you order, check again when we approve, and leave the link out while the launch runs.
• If an ad links to a product page here and that product's launch is scheduled in one of the ad's weeks after we approved it, the ad does not run that week: we switch it off for that week, refund that week in full and e-mail you. Your other weeks are not affected.
• A sponsored story is never published during the product's own launch week, and its link to the product page here is left out while that week runs.
• The product pages box is not shown on a launch in its first 48 hours.
• Links from ads and stories are tagged, and any vote that still arrives through one is shown openly in the launch's ledger. It counts the same as any other vote.

How we review

A person reads every ad and every sponsored story before it runs, usually within 2 working days. Some phrases are refused automatically when you submit. If we cannot accept an ad, you get the reason and a full refund. We may stop an ad that turns out to break this policy after it started; then we refund the weeks it did not run.

What paying never buys

Ranks, points, votes, badges, featuring and review speed cannot be bought. Ads and sponsored stories never change how launches are ranked.

Questions about a specific ad: hello@everydebut.com.